PRINT-READY DELIVERABLES
COMPREHENSIVE LOGO GUIDE
BRAND MISSION & VOICE
BRAND MISSION
At Horse Daddy, we make modern rodeo shirts with old-school respect and a little bad
behavior. Our cut & sew pieces honor classic Western style while pushing boundaries with updated fits and performance fabrics.
Designed to move, wick, and work as hard as you do, our shirts are sharp enough for the
arena and bold enough for wherever you ride next.
We’re here for the cowboys who still love tradition, but don’t mind turning a few heads.
Rodeo wear with roots, guts, and just the right amount of wrong.
ALL PROJECTS
SCOPE OF WORK
Brand Mission
Primary Logo
Logo Icon
Logo Sizing
Guidelines
Logo Usage
Logo Don'ts
Typography
System
Color Palette
OUR APPROACH
The “HD” brand mark is crafted with smooth, rounded strokes that resemble the look of a lasso or rope, directly connecting the logo to rodeo culture. This rope-like design symbolizes strength, tradition, and authenticity - the core values of the brand.
HORSE DADDY
Western wear, redefined.
